It’s a logo of an upright packaging box with closed box flaps. There is a cutout on its side which allows one to grip the box without lifting from its bottom.
This New Product icon is made in Material Design style
developed by Google. This style is based on extremely simplified shapes, thin two-pixel lines, and is optimized for 24x24 px. Unlike other vector icon packs that have merely hundreds of icons, this icon pack contains 5,700 icons, all in the same style and quality.