It’s a logo of an upright packaging box with closed box flaps. There is a cutout on its side which allows one to grip the box without lifting from its bottom.
This New Product icon is a responsive icon. This means that it's optimized for four resolutions, from tiny 16x16 until highly detailed 80x80. The style comes from the latest Microsoft Office
, which makes it perfect for any Windows applications, in particular, those with ribbon toolbar control. Unlike other icon packs that have merely hundreds of icons, this monster icon pack contains 15,700 icons, all in the same style and quality.